The purpose a Web site fulfills in the business process varies from organization to organization and there is no right or wrong purpose. Many feel that the primary purpose of an organization’s Web site is to capture the interest of viewers and motivate them to make contact or a purchase. Others believe that a Web site’s purpose is to provide customers, suppliers and employees with a vast resource of information about the organization and, where applicable, give people the ability to electronically interact with counterparts and peers.
Whatever blend of answers is right for you, DCG can help identify and articulate business objectives and translate them into an actionable Web strategy around which to design your Web site. Organizations large and small have turned to DCG to help build informational sites for physician practices to collaborative commerce (bringing competitors together to benefit from the cooperative selling of their wares), and everything in between.
With our broad background that traverses a variety of industries, we analyze the current state of your business, the industry and your plans. We study the differentiating factors between you and your competitors and help to identify your strengths. Then we focus on building a Web site that helps you gain and maintain the competitive advantage.
Your Web site cannot stand alone: it must be integrated with your strategic plan in order to ensure that your organization’s online presence facilitates your goals and objectives. We can integrate your email marketing, search engine listings, and interactive advertising messages in ways that turn fresh prospects into loyal customers.
You can learn more about the types of applications we use to energize your online presence by visiting the Application Services Menu.
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