The cost of dirty data is often unknown and unmeasured. It is like a fresh mosquito bite on your ankle—it causes you to pause your activities and scratch it, but never fully achieve relief—and you’ll soon be scratching again. Dirty data affects everyone with whom your organization interacts and it is insidiously dangerous because it can:
Inflate publishing and mailing expenses
Annoy recipients of corporate communications
Cause people to have a negative impression of the organization
Reduce staff productivity as efforts are spent on constantly de-duping data
Generate an illusion of higher or lower sales or membership levels
DCG understands how data can become dirty, how helpless people can feel when faced with mountains of dirty data and how damaging it can be to an otherwise successful organization.
As a result of this understanding, DCG has a regimented procedure that it follows to analyze data and data-handling processes. This procedure results in a report that identifies the data most likely to be compromised and the threats to data integrity inherent in the existing data-handling processes. More than just a report, our analysis results in a strategy of actionable steps to derive cleaner and more accurate data. From start to finish, DCG can help dramatically reduce dirty data and the influence it has on your organization.
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