Planning and strategizing are simultaneously easy and difficult. It is easy to review plan components in your mind as you feel like you know the answers. It is difficult to convert plan components into actionable steps to achieve specific, measurable, attainable, reasonable and time-bound (S.M.A.R.T.) goals.
Discovering past successes and failures is part of DCG’s sales and marketing strategy workshops and they are a critical first step in designing an integrated plan and support system. Our planning philosophy revolves around identifying your marketing challenges: How will you satisfy your target market’s wants, needs and desires?
To identify a market, one must first identify its product or service needs
To create compelling, S.M.A.R.T.-oriented propositions, one must know the competing products and services and how the target market copes with the challenges of not having access to what is truly necessary
To reach one’s target market, one must know where to turn for information about attaining the products and services needed and where not to seek such information
To develop and integrate one’s systems to facilitate success, an inventory of internal and external resources must be known and understood
To succeed at any of this, you must pay heed to the wisdom of the Cheshire Cat in Lewis Carroll’s Alice in Wonderland: if you don’t know where you want to go, then it does not matter which way you go. DCG can help you lead the way and suggest where you should to go.
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