Promotions live and die by effective messaging that highlights the unique. Promotions are about encouraging people to try your product or service first, because once they try it, they’ll return for more. DCG believes that the most effective promotions are not the ones that cause customers to choose your product or service over that of another company: The most effective campaigns help your customers realize that your product or service is the only logical and reasonable choice available to them.
DCG understands that effective promotional campaigns are mind-altering experiences for consumers and must be crafted with care. The allure in a promotion comes from clearly and concisely explaining and demonstrating the magic that is inherent in your product and service. The campaign must make people stand up and take notice. After that, your product or service will either captivate or lose customer interest based on its own merits.
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